The Lip Ritual: A Deep Dive Into Siren – Althaea Soul

Let’s talk about lip balms.
Not the waxy, vanishing kind that leaves you reapplying every 15 minutes. We mean the real deal — soothing, conditioning, protective. The kind that stays with you, even through wind, winter, and wine nights.

Siren Lip Balm — our buttery-soft, ultra-comforting balm designed to restore your lips to their smoothest, softest state. This one isn’t just here for the surface shine — it’s your everyday lip therapy, sealing in hydration and building up barrier strength with every swipe.

💋 What Makes Siren... Siren?

Every ingredient in Siren is chosen for a reason. No fluff, no fillers — just pure lip-loving, moisture-locking magic.

🥥 Coconut Oil
A hydrating staple. Coconut oil helps soothe irritation and soften dry, cracked lips while bringing antibacterial benefits to the table.

🌿 Candelilla Wax
A plant-based wax that locks in moisture and gives Siren its smooth glide — lightweight, glossy, and completely vegan.

🧵 Lanolin
The moisture-locking MVP. Lanolin helps repair damage and mimic your skin’s natural oils, making it ideal for restoring lips that need extra love.

🌰 Sweet Almond Oil
Gentle, vitamin-rich, and full of fatty acids. This oil helps replenish lost moisture and keep lips plump and flake-free.

🍫 Cocoa Butter
Softens on contact and delivers deep moisture with antioxidant support. Plus, it adds a subtle natural sweetness to every application.

🐝 Beeswax
A protective barrier that lets lips breathe. It seals in hydration while guarding against environmental stressors like cold, wind, and dry air.

🧈 Shea Butter
A soft, comforting butter that helps calm irritated lips, nourish chapped skin, and keep things cushiony.

🌿 Carnauba Wax
A plant-derived wax that holds the formula together while giving the balm its sleek, non-greasy finish.

🩵 White Petrolatum
A dermatology favourite. Petrolatum forms a water-resistant barrier that locks in all the goodness without clogging pores.

💧 Saccharide Isomerate
A sugar-based hydration magnet. This ingredient binds moisture to your skin for lasting comfort — no dry patches, no stickiness.

🫧 Emulsifying Wax, Aqua & Mineral Oil
These work together to create the smooth, buttery consistency you feel in every glide — moisturising, never greasy.

🧴 Vitamin E Acetate (Tocopheryl Acetate)
An antioxidant hero that protects and helps repair delicate lip skin, supporting overall lip health and softness.

🍋 Citric Acid + Sodium Citrate
Balance is key — these keep the balm’s pH friendly and stable, so it stays kind to your lips.

🧪 Phenoxyethanol
A gentle preservative to keep your balm fresh and safe for daily use — without harsh additives.

✨ Why Use a Nourishing Lip Balm at All?

Because your lips can’t produce their own oils — they rely on you to protect and hydrate them. Siren isn’t just another lip balm. It’s:

Long-wear hydration that actually lasts
A barrier boost for cracked, dry, or windburned lips
Smooth-glide texture without tackiness or shine overload
Comfort and repair in one simple swipe
A daily ritual you’ll actually look forward to

🧴 How to Use Siren Lip Balm

Swipe directly onto lips as needed.
Use it throughout the day, under lip colour, or as a protective layer before heading into dry, cold, or sunny environments.

Pro tip: Apply a thick layer before bed for an overnight lip recovery treatment.

Is This For Me?

✔️ Dry, chapped, or flaking lips
✔️ Cold-weather, wind, or sun exposure
✔️ Sensitive skin types
✔️ Free from parabens, sulphates, and synthetic fragrance

In Summary...

Siren Lip Balm isn’t just another lip balm — it’s a daily essential for lips that crave softness, support, and lasting hydration. Whether you’re battling winter dryness, lipstick fatigue, or just want your pout to feel a little more loved, Siren’s the one you’ll reach for again and again.

×