For too long, cleansers have been dismissed as the “boring step” — just a quick wash before the real skincare begins. But when done right, cleansing is a treatment in itself: the foundation for every product that follows.
A well-formulated cleanser doesn’t just remove the day — it resets your skin’s environment, balances oil, and supports the barrier so your serums can actually do their job.
Let’s Talk Formulation
We’re not here for harsh foaming agents or “squeaky-clean” marketing. Each ingredient in a Renew Salicylic Cleanser serves a purpose — cleansing effectively without compromising comfort.
Water (Aqua)
The unsung hero in every skincare formula. Water acts as the base, dissolving other active ingredients and helping them glide across the skin for an even, thorough cleanse.
Glycerin
A humectant MVP. Glycerin draws water into the skin, preventing that dreaded post-cleanse dryness. It’s the reason you’ll feel soft and supple after washing — not parched.
Caprylyl/Capryl Glucoside
A gentle, plant-derived cleanser that lifts away dirt and oil without stripping. Think of it as the friendly cleaner that respects your skin barrier, not a wrecking ball.
PEG-120 Glucose Methyl Dioleate
Another mild cleansing agent and thickener. It gives Renew that luxurious, cushiony texture and ensures a soft lather that doesn't overdo it.
Decyl Glucoside
One of the gentlest surfactants out there — biodegradable, non-stripping, and perfect for sensitive skin types. It ensures a deep clean while keeping things calm.
Cocamidopropyl Betaine
Derived from coconut, this cleansing agent adds mildness and helps balance the lather — enough foam for satisfaction, without the irritation.
Cocamidopropyl Dimethylamine
Another coconut-derived star that boosts the conditioning feel of the cleanser, leaving skin smooth and comfy instead of squeaky-clean.
Salicylic Acid
The heart and soul of this formula. A BHA (beta hydroxy acid) that dives deep into pores to exfoliate from within, breaking down excess oil and dead skin buildup. Perfect for congested, breakout-prone skin — but gentle enough for daily use here.
Hamamelis Virginiana (Witch Hazel) Water
A natural astringent with calming, pore-tightening properties. Witch hazel tones skin without the sting — and no alcohol here, so it’s all soothing, no stripping.
Sodium Lauroamphoacetate
An ultra-gentle surfactant that stabilizes the formula’s foam and reduces irritation — making it suitable even for sensitive, easily aggravated skin.
Polyacrylate Crosspolymer-6
Gives the cleanser that silky, luxurious glide. It also helps suspend the active ingredients evenly, so every pump delivers just the right dose.
Epilobium Angustifolium (Willow Herb) Extract
A botanical powerhouse for sensitive skin. Willow herb is calming, anti-inflammatory, and rich in antioxidants — ideal for soothing irritation and redness.
Bakuchiol
Nature’s answer to retinol, minus the drama. Bakuchiol promotes skin renewal, targets fine lines and uneven texture, and supports a clear, calm complexion — without the dryness or sensitivity.
Phenoxyethanol & Ethylhexylglycerin
A dynamic duo for preservation. They keep the formula safe and stable without relying on parabens or formaldehyde-releasing agents.
Sodium Chloride (Salt)
Helps adjust the formula’s texture and thickness — creating that perfect, satisfying feel as you cleanse.
Benzoic Acid
A skin-friendly preservative booster. It stabilizes the formula while being gentle on your skin.
Why Use a Treatment Cleanser?
Let’s retire the idea that “a cleanser just cleans.” A treatment-focused cleanser can actively improve skin health by:
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Gently exfoliating without abrasion
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Decongesting pores and balancing oil
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Calming inflammation and redness
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Supporting barrier recovery
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Enhancing penetration of serums that follow
When formulated correctly, it’s the quiet achiever of your routine — the step that sets every other step up for success.
How to Use Renew Salicylic Acid Cleanser
AM + PM:
Apply to damp skin, massage in gentle circular motions, rinse thoroughly.
Pro tip : Leave it on for 30–60 seconds before rinsing for a mini treatment cleanse (perfect for when your skin needs extra decongesting without harsh scrubs).
Pro tip: Salicylic cleansers shine brightest as a second cleanse. Start with a cream or gentle gel cleanser to remove makeup, sunscreen, and grime. Then follow with Renew to target congestion, balance oil, and treat skin at a deeper level.
Is This for Me?
✔️ Combination, oily, or breakout-prone skin
✔️ Sensitive or reactive skin needing a gentle reset
✔️ Skin dealing with congestion, rough texture, or dullness
✔️ Pregnancy and breastfeeding safe
✔️ Free from parabens, sulphates, and synthetic fragrance
In Summary...
Renew isn’t just cleaning your face — it’s setting the tone for stronger, clearer, calmer skin every single day. With a science-backed blend of exfoliating, soothing, and barrier-supporting ingredients, it’s proof that the right cleanser can be a game-changer.
Because good skin starts with a great cleanse — and Renew delivers just that.