For a long time, clay masks were synonymous with discomfort — tight skin, cracking texture, and that unmistakable “over-dried” feeling once you rinsed them away.
That experience came from older formulations designed to aggressively strip oil, rather than work with the skin’s natural balance.
Modern clay masking has evolved.
Today, the role of a clay mask is not to punish oil production — but to regulate it, refining the skin while maintaining comfort, softness, and barrier integrity.
Bloom Radiance Mask is formulated with this modern philosophy in mind:
a gentle mineral clay treatment that clarifies, refines, and restores visible radiance — without leaving skin feeling depleted.
Understanding Pink Clay
Pink clay isn’t a single ingredient — it’s a balanced blend of mineral clays, chosen for their complementary actions on the skin.
Kaolin
One of the mildest cosmetic clays, kaolin is valued for its ability to:
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absorb surface impurities
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refine skin texture
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support clarity without irritation
Kaolin is widely used in formulations designed for sensitive, dehydrated, or easily overwhelmed skin due to its low absorbency compared to harsher clays.
Bentonite
Bentonite is more absorbent and mineral-rich, making it particularly effective for:
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managing excess oil
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lifting congestion from pores
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improving dull or uneven-looking skin
When used alone, bentonite can feel drying — but when paired with kaolin, the result is controlled purification rather than aggressive stripping.
Together, these clays help clear what the skin doesn’t need, while preserving what it does.
Why This Formulation Feels Different
Not all clay masks feel harsh because of the clay itself — often, it’s the supporting ingredients (or lack of them) that determine how the skin feels afterward.
Bloom is intentionally formulated to maintain comfort throughout the masking process.
Ingredient Breakdown — What Each Component Does
Purified Water (Aqua)
Acts as the base of the formula, allowing even dispersion of clays and smooth application across the skin.
Kaolin
Gently refines texture and absorbs impurities without triggering excessive dryness.
Titanium Dioxide
Contributes to the mask’s creamy opacity and smooth glide, ensuring even coverage during application.
Bentonite
A mineral clay that absorbs excess oil and buildup, supporting clearer-looking pores and improved skin clarity.
Cetearyl Olivate & Sorbitan Olivate
An olive-derived emulsifier system designed to mimic components of the skin’s natural lipid structure.
These help maintain softness and minimise moisture loss while the clays are working.
Mica & Red Iron Oxide
Provide Bloom’s soft pink tone and subtle luminosity — no artificial dyes or fragrance.
Phenoxyethanol & Ethylhexylglycerin
A modern, gentle preservation system that keeps the formula stable and skin-compatible.
p-Acetylphenol
An antioxidant ingredient that supports skin clarity and helps protect against environmental stressors that contribute to dullness.
Sodium Hydroxide
Used in very small amounts to adjust and maintain optimal pH for skin compatibility.
Why Use a Clay Mask Like Bloom?
Clay masking isn’t about drying the skin out — it’s about restoring balance.
Bloom supports:
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visibly refined skin texture
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clearer, more comfortable pores
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balanced oil levels
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a smooth, refreshed post-mask feel
When used consistently and appropriately, it complements daily skincare by helping reset the skin’s surface environment.
How to Use Bloom Radiance Mask
Apply an even layer to clean, dry skin.
Leave on for 10–15 minutes, or until the mask is almost dry — not tight or cracked.
Rinse with warm water or remove gently with a soft cloth.
Follow with a mist, serum, and moisturiser to replenish hydration.
Pro tip:
If your skin leans dry or easily sensitised, applying a small drop of facial oil before masking can enhance comfort and post-mask softness.
Is Bloom Right for You?
✔ Skin feels dull, congested, or uneven
✔ You want refinement without acids or physical exfoliation
✔ Traditional clay masks leave your skin tight
✔ You prefer gentle, fragrance-free formulations
✔ You’re seeking clarity with comfort
In Summary
Bloom Radiance Mask reflects a modern approach to clay masking — one that prioritises balance over stripping, and refinement over force.
It gently clarifies, smooths, and refreshes the skin, leaving it visibly brighter and comfortable after every use.